Really easy to Microsoft and other companies to distinguish, the software giant is always the decisions made over the years to the technology media and its contributors (including me) a lot of reasons to attack it. However, Microsoft has been very bold move, I think Microsoft would very correct, and marking the "distinctive Microsoft" soon. The following five reasons Microsoft will be able to demonstrate an advantage in future competition. First, the product integrates one of the most exciting things that a lot of Microsoft Windows 8/8.1 integration services. Microsoft Xbox games, music, videos, Bing, SkyDrive network disk and network telephone Skype nicely into one platform, very easy for consumers to use. As a technology enthusiast, I tend to evaluate these devices from a consumer point of view, but for those "techie" terms may have different views. There are technical staff told me they hate Windows8, and from deep technical level enumerate all the Win8 system unsuitable. However, Windows8 in many applications I neither need to use, do not need to care about and get hold clear. Obviously, the same is true of most consumers. In general, for people like me busy all day, but his work in high demand for people in terms of computer, Windows 8 basically meet my requirements, music, photos and data applications are very convenient. Second, product updates quickly www.xinsiwei.net.cn if you've noticed, following Windows 8, Microsoft in less than a year's time they released Windows 8.1. This update for the operating system in terms of speed is very fast. And not just Windows, Microsoft Visual Studio and application tools Azure cloud computing service updates as quickly, almost every month update. Bing and SkyDrive updated regularly. Meanwhile Microsoft Xbox sector is through regular bug fixes and small feature updates, improved Xbox music and video services. These quick update will allow Microsoft to respond quickly to market changes and to catch up with its competitors in key areas. Of course, this field mainly refers to a web browser innovation and smart phones. While it is also worth mentioning the war moves too early, but Microsoft is trying to reach as soon as Windows Phone rival standards. Microsoft is betting that cloud computing, Azure to Microsoft brings new features and user base growth rate is impressive. If Microsoft touched on the cards, Azure might one day become the world's largest cloud platform. The key to success lies in Azure can get accustomed to "anti-Microsoft" Silicon Valley's attention. Third, corporate restructuring Microsoft CEO Steve? Ballmer announced the new equipment and services strategy thorough reorganization Microsoft. In my personal opinion, this is a good idea. And the market seems to think so too, Ballmer speech Microsoft stock prices. Restructuring plan to strengthen Microsoft's four main business units: the operating system, application software, cloud computing, and equipment. Microsoft also raised the slogan: a strategy, a Microsoft. The most significant change is that all important operating systems into a single sector management, is likely to be marketing. Recall that Google and Apple have done the same thing. Microsoft how could effect of the restructuring, the time will give us the answer. But now it seems any help Microsoft quickly improve product integration measures can bring benefits. Four, marketing, marketing over the years Microsoft in the work done fairly weak, but since the launch of Win8 since the situation has changed significantly. Microsoft marketing lately been very positive. Microsoft will be Google ads almost caught in the throat, to encourage people to try Bing challenge. No matter how you look at will be, which have reached a Microsoft mobilizing effect. Over the years, Microsoft has been too lazy to respond to a variety of competitors provocation, now back to Microsoft when. 5.Equipment innovative technology consumers need simpler and less equipment. Microsoft clearly capture this trend, and in its Xbox project reflected that equipment innovation. No matter how you evaluate Windows 8 operating system, I think it can have an operating system that allows consumers to use and creation, is really a very good idea. We can discuss the implementation, but I believe also need to be clear that we are only just in the world of mobile phones in the early future wearable computing market will be enormous. According to 2013 Internet Trends Report, the smart phone market is still amazing growth potential. Conclusion The computer is now being developed into the third period, after completion of computing tasks on updates and consumers can have a better choice. Apple iPad, iPod and Mac sales fell, Google can not seem to properly monetize Android, while no one seemed to need a Windows device. This is a turbulent era, is undergoing a major change. Microfacies quite risky bet on mixing equipment, Surface Tablet PC, the new Windows user interface and the company's major restructuring measures. Anyway, I believe Microsoft will take full advantage of the new computing environment, the new mobile world become a pivotal one general.