Real support for enterprise survival and healthy development, product development is still a core factor. Otherwise, even if the companies do better marketing, product can not be timely follow-up, then the effect would likely be counterproductive. Regardless of how changes in corporate marketing, SEO optimization is a traditional or contemporary microblogging marketing and topics, figures of marketing. Enterprise development are just a marketing tool in the process of exploration. Real support for enterprise survival and healthy development, product development is still a core factor. Otherwise, even if the companies do better marketing, product can not be timely follow-up, then the effect would likely be counterproductive. Eslite pushed Series T-shirt, with a national leader pictures do substantial advertising; happy CAPE 2012 Miss Universe contest entry platform in China, through the competition to attract users attention; sorts of video and flowers blossoming television programs to promote cooperation interactive network linkage marketing; major e-commerce sites for the impact of turnover, made at the manufacturing section of the massive action; Even today's Internet companies push into the mobile space news, is also considered one of the strategies of corporate marketing. Internet companies have been fierce competition not only in product development and follow up on them, get rid of marketing has become an important means to reflect the competitiveness of enterprises. The importance of corporate marketing Needless to say, especially Internet companies, faced Ebb Tide Internet industry, in addition to optimizing corporate websites for SEO marketing, online advertising delivery, increase cooperation with major media exposure, carried microblogging marketing and other than these basic marketing tool, it seems that all companies are looking for a more active and effective way to promote themselves in order to meet the public increasingly critical eye and needs. And loved by the public in the form of television programs for marketing, moisten things silently so as to achieve the effect, is becoming a new trend in the current Internet business marketing. Test the water when people tired of movie marketing pasted flyers everywhere, advertising is no longer like the stiff, so to avoid the drawbacks of traditional advertising instill new ways of marketing, it will naturally become a new choice for advertisers and users. Movie marketing its spread fast, and easy user acceptance, and can achieve viral marketing effect automatically propagated by users, and gradually become the focus of Internet companies chase. February 2012 by Li Bingbing, Honglei, Duan Yi Wang fashion love starring movie "I am willing to I DO" release. Inside the most eye-catching addition to the stars, I am afraid there is major implant users are familiar with the brand. It is understood that the movie involves implantation of corporate brands, including dating sites Lily network, electricity supplier website on the 1st shop, electronics companies such as Samsung. The publicity from the movie from the beginning has been the name of Lily network banner, with synchronized, real name is Lily network began advertising on the subway and bus uninterrupted broadcast. Of course, the name of the movie and emotional banner marketing is far more than the dating sites Lily network one another with the same period in the hit movie "love", dating sites in full swing with another edge to the network cooperation is conducted. It is reported that since the beginning of the movie release, the network edge to the viewing blind mode + no stopped. The recent heat transfer microblogging "anytime, anywhere, recorded around good bit" of micro-film, it is comparable to the majority of users believe that the tear film classic "My mind eraser" of a masterpiece, simultaneously with the completion of Ethics cloud notes is a successful marketing. Some netizens even micro-Bo said: "I have uninstalled Ethics cloud notes, because the micro-film, then I want it on." In fact, a return to marketing itself, because the commodity has a psychological and spiritual attributes, which makes emotional experience or emotion consumption gradually become an increasingly important consumer in the form, accompanied by a more diverse this marketing tool will naturally follow The developed. Lily had also said matchmaker Tian, ??CEO, video marketing is different from the nature of the implant to sell advertising to entertaining way into the audience's horizons and minds, and through a positive, cheerful and have a favorable impression of the star associated with the user, so that Consumers have a positive brand association, this is very difficult to replace other forms of value. However, it is undeniable that the implant marketing is also facing its own problems, first of all, because the theme of the film and television work restrictions, advertisers product content is difficult to fully reflected. Because they can not as a positive expression like normal advertised brand advertising, movie product placement is often superficial and even gulping that this still holds partly concealed the effect of making it difficult for advertisers and consumer simultaneously satisfied. Secondly, the film is different from the general consumer, it is both an entertainment product falls FMCG, compared with other tangible products, film marketing is difficult to achieve long-lasting effect, can bring to advertisers, can only be short-term enhance the visibility improved attention, along with the film exit the market, the marketing effect is bound to gradually fade. It looked like "A World Without Thieves" people will remember WangBaoJiang play Shagen, but few people remember Andy stole all phones Nokia which have only one brand. Ultimately, the film marketing itself or flank of the attack, rather than the main form of marketing. So, what is the next highlight of Internet marketing companies are finding that? Take a look at recent major video sites show the highest rate of single-demand, we will find that the internet business marketing, television programs have begun to rely on promotional products into the stage. TV marketing into a new bright spot www.xinsiwei.net.cn "Let us talk about our recent achievements made it! Consecutive weeks in May, the second Sunday, Monday first. 1 May aired the first 100 special edition. 6 is the second country, the 7th is the first in the country, the 13th is the second country, the 14th is the first in the country. equal to Sunday only lost to "You Are the One". "This is the May 18, 2012, the recent The most popular job search program "belong to you" producer Liu Shuang in an interview with reporters, cooperative enterprises and the public to produce programs for the latest results. Born in 2010 in "belong to you" So far only through a multi-year head, however, ratings and controversy has increasingly gone posture. The most controversial part of it, but also to bring the topic up to place for Internet companies, and that is the major Internet companies from the veterans. Because there is no one place where we can see each other pinch together executives of major companies. As these executives are privately how our relationship aside, but thus brings marketing effectiveness, especially thus allow enterprises rising Baidu Index, as well as enterprise microblogging number of fans and executives, but rather Insiders worth exploring. In this regard, those companies participating in the program recording real feelings quite clear. From April this year for participation "belong to you", has so far participated in about ten or so Philharmonic of living, its CEO Cai Hu said that as the first split out from Baidu finance company, Philharmonic live Just enter the high-speed development period, demand for all kinds of talent is real and urgent, however, to recruit people through conventional channels allow corporate human resources department a lot of pressure. The Philharmonic live as a new brand and new website, the better to attract more people to join, you first need to be rapid cognition, including corporate positioning, vision, culture, management style, and so on. By partnering with "belong to you", so that more job seekers direct, accurate and fast to understand the business, and then match their intention to choose, really great results. Philharmonic live in recruitment, for example, after attending "belong to you," resumes received showing increased exponentially, "belong to you" really let more people know about the Philharmonic live talent. Interview Cai Hu also briefed reporters, for example: "In" belong to you "a hundred special program broadcast on May 1, the Tsinghua University doctoral student Li Zhou BOSS group of words against being plundered by the public enterprises to become" the most powerful job search person. "Eventually, Lee left the boat and SOHO China Philharmonic live two lamps, although I very much appreciate Li Zhou, both judge he was living in line with current demand for talent Philharmonic, the Philharmonic also feel he is very fit and vision alive corporate culture, but unfortunately Li Zhou finally chose SOHO China after the broadcast, Li Zhou triggered a talent hot, also led to online voting to discuss whether he should choose Philharmonic live or SOHO China. "In fact, Li Zhou, after comparison After that, ultimately chose to join the Philharmonic live. But because "belong to you" and triggered a series of follow-up effects, but indeed alive and SOHO China Philharmonic have done enough marketing articles. And "belong to you" team also believes that the program for the promotion of enterprises played a really good effect. Because we can see that the Internet companies participating in the program's attention indeed significantly improved, there are many companies participated in the program after the companies will find themselves Baidu Index exponentially. Like "Lily network" is in competition with the program "Jiayuan" enhance each other. And "belong to you" the most typical success stories or "United States together superior product." After participating in the program is equal to obtain double harvest, CEO Chen Ou successfully marketing itself as the Internet upstart program, and the United States together superior product itself has been greatly enhance visibility. Even the United States together superior product because of fire, a lot of it's competitors also want to participate in the recording, "belong to you" program, to achieve synchronization promotional marketing. It is reported that "belong to you," currently on the list for two consecutive years Youku entire top 10 (in addition to the Spring Festival that month), it shows quite remarkable achievement. Moreover, since the Internet companies to participate in the festival brings after a good marketing results, but also attracted a large number of traditional companies have to show his face, such as Pan Shiyi, Ren et al. For participation "belong to you," the enterprise is concerned, what is the immediate impact or effect more effectively fight a protracted war, view the program group is, in general, one of the program as soon as possible the effect, but the end result certainly the more the number, the better the program. In fact, from the perspective of corporate marketing, to show his face in the mass media is an excellent cost-effective advertising and public relations opportunities. What's more, "belong to you." Heady moment. For Internet companies has been in terms of innovative ideas, there are bright spots topic there, there are bright spots naturally apt to cause concern, its marketing can be described as a multiplier effect. Unlike film marketing is that in the "belong to you," the program, the job seeker is usually associated with the company's most high-level direct contact, often through CEO's preferences can generally determine the company's corporate culture, but also more clearly understand whether they really like and meet the company's values ??and needs. You can say, "belong to you" in the recruitment of talent, but also in the corporate culture to face the most publicity and promotion. These are other marketing tools can not reach. However, the return to the basic point, no matter how corporate marketing tool change, the traditional SEO optimization, or the moment of microblogging, the topic of marketing or video marketing. Enterprise development are just a marketing tool in the process of exploration. With the transfer of the changing market environment, as well as the audience interested companies for marketing by means of television programs may not always be the same as the current, long remain fresh, real passion and support the healthy development of enterprises to survive, or entrepreneurs consistently and energy a good reputation among the mass of Internet products, in the final analysis it is still a core element of product development, otherwise, even if companies do better marketing, product can not be timely follow-up, then the effect would likely be counterproductive. Therefore, the Internet must not be squandering practitioners who lost his eyes, in addition to marketing really should focus on continuous improvement of product or performance. After all, the old saying has long been saying: Without the skin, hair adhere to?