What is the e-mail program? I am more militant, and they tend to use the perspective of war to explain the problem. What is the e-mail program, and I think a mail program is a market war. Like with the war, mail program, there must be war, enemy analysis target Dian Dian Dian offensive firepower allocation of time, a set of measures; translate to the mail program here, including marketing purposes Dian corresponding target customer segments Dian-mail address and message content analysis of determining a transmission time Dian preparation of these elements. How to develop e-mail program? The art of war, said, "do not consider Jesus Christ who seek temporary shortage; does not consider global, less than seeking a place", so I think, not a whim, decided to send a message on the rush, do not sometimes be ineffective, and hurried to give up e-mail marketing; does not isolate it from its market activities alone do email marketing, but also can not be generalized to think it's all e-mail marketing campaign. In the development of e-mail program, the e-mail marketing should incorporate long-term market planning in the past, but also to the entire market will return to its activities, that is e-mail marketing as a way to promote this great battle of the war in a small operation, so as to meet other organic market activity, in order to play the part of the whole is greater than the sum of the power to. Without further ado, back up specific programs to develop messages. An e-mail for marketing purposes (New Thinking Network Technology wish you a meteoric rise) marketing guru Philip Kotler said, "the highest level of marketing activities is to make sales become redundant," I think the ultimate goal of marketing is to develop new customer groups while retaining the old customer base, allowing sales superfluous. The purpose of email marketing, too, where we can recall in the "Good Books Series One:? What is e-mail marketing" in an article, I mentioned that the value of e-mail marketing three points, namely the development of new customers and old customers as well as maintaining Dian Brand building (the ultimate goal of brand building but also to the customer's consumption, that the development of new customers and retain existing customers), from this point of view with the purpose of e-mail marketing campaign is all the same. Of course, we can e-mail marketing into every customer's life cycle (shown below) to consider, namely the development of different groups at different stages of the marketing purposes, such as not in the market for potential customers, we can adopt and old customers Paid recommended way, will not produce a potential market for the product group needs or interests. 2 customer analysis and segmentation of potential importance of this step, its role in the whole process of email marketing, how can not be overemphasized. In this step, I will open a separate article to discuss in detail, there is not too much to start. Simple lists several methods, such as demographic Act (ie the demographic nature, to analyze and segment customers), customer groups activity assay (active cases based on customer segments, such as buying activity, the message opens clicks) and so on. 3 message www.xinsiwei.net.cn a complete message includes the sender's name Outbox Dian Dian Dian-mail message subject topic these elements. Sender name and outbox main role is to identify the identity, that let customers know who sent the e-mail him, with foreign Return Path statistics, factors that customers choose to open the mail survey, "clearly the sender status "accounted for about 57%, showing the importance of these two elements. General use of the recipient's name or company name is the brand name of the product, and the sender's domain name should contain the company's domain name. Meanwhile, these two elements are formalized, it is recommended not easily replaced. As finalized the message subject and message content, the need to consider the purpose of this e-mail client's specific Dian Dian and other marketing activities, on how to make the message subject and message content will be discussed separately here do not want to pay more elaborate. 4. Transmission time transmission time like this one time the war began, this time can not simply send e-mail client received the message equal time, here to take into account the delivery tool delivery time, that sent the message to the customer received from to the message time. Therefore, after combining the characteristics of customers come to the best reading time, but also take into account the message delivery time. For example, workers concentrated reading the message, focused on the 8:00 to 9:00, and 12:30 - 13:30 and other time periods, and delivery time takes about one hour, then you can consider the time is set to send mail 7:00 - 8 :: 00 or 11:30 ~ 12:30. Summary In this article the author describes the development of a simple e-mail programs, including the activities of this e-mail customer segmentation target Dian Dian Dian message sent to determine the timing of these elements.