July 26, Adworld2013 interactive marketing world * Summer held in Beijing on July 26, the theme of the conference is "feeling to win off: feel - Perception - Sensing - sympathetic." Industry and business representatives will come from marketing, network marketing trends in the field of in-depth exchanges. In the General Assembly speech, the Chinese Internet Association, said Gao Xinmin, we often talk about integrated marketing, cross-platform, cross-media integration, traditional advertising companies are now concerned about network marketing, or even merger of the network marketing company, network marketing company is also considering how to use traditional media platforms, this trend is similar to the convergence of e-commerce and traditional retailers now, I think this trend is also irresistible. He also believes that network marketing is still important application of the Internet, but we Networks important source of income. The following is the China Internet Association Gao Xinmin speech: Lu Yu Han: High-chairman Hello, you as an important guests this summer Adworld2013 marketing world, every year you'll share your opinion from a different perspective, from the perspective of how you understand the Internet sense of marketing? Gao Xinmin: the sense of the word just marketing talk with Zheng total too trendy, but also very advanced, I do not feel good in here talking about the definition of marketing, there are many experts you wait Yanping speaking, but I feel I understand The fact is this sense of marketing, from the narrow meaning in terms of our Internet-based sensor networks to the Internet era, the phone 9-10 sensors, and soon there are now more than a dozen to two dozen sensors, now function of the sensor is not all play, these sensors can tell us how to marketing in this industry can be combined, I think this is really needed is worth exploring. But now, for example, position sensors, as well as the future direction of gravity can also be so in the future there will be a lot of places to be tapped. Broadly speaking, I understand the sense of marketing, it should be said that marketing makes us aware that we want to move towards the needs of consumers, advertisers perceive the desire to be able to combine the two parts, then I think it is able to embark on a new marketing stage. Advertisers to advertise to do network marketing, we must improve the results, achieved his purpose, can sell better efficiency, the consumer is concerned, you need to give me something, but very effective for me, in this sense, can be said to be a sense of marketing, is what I understand, the narrow meaning and generalized terms. (New Thinking Network Technology official website www.xinsiwei.net.cn) I have also an old friend Adworld Congress, each will come, I'm here to tell you a few of my own understanding of the development of the Internet in some cases, for your reference. First, let me congratulate the opening of the summer of 2013 Adworld, and design a good topic, a topic for everyone to explore, very meaningful. Recently we have seen network marketing, it should be said really come to a new phase, which is called the second stage or the third stage, or 1.0,2.0,3.0 or 4.0, how can be called, I think our country's network marketing, the first one, I think it also maintained a strong growth momentum for so many years, in terms of last year, according to statistics, an increase of 46%, and now it was expected, probably because of its size last year, network marketing, the market size of over 730 million people estimated to 2015 more than 200 billion of scale, or maintain a very strong growth. I think it is very important to the fundamentals of network marketing, for whatever reason, I think one reason is that Internet users for online shopping, online shopping intention big changes. Internet center desire to do a survey last year, Internet users inside, we all know online shopping often, a lot, there is willingness to shopping, only 15% of people are not willing to do this, which is the statistical analysis, the audience for online shopping in recent years, great changes have taken place. There are some young people less than a basic online store, we feel a major impact on the electricity supplier, this is an issue. Another reason, our business, this is our traditional business, any network marketing, more and more traditional network marketing companies focus on research. So from these two perspectives, our network marketing, I think it will remain very strong growth momentum, but this market is macroscopic, subdivision, each industry how, that is not the same, probably recently as last year the share of real estate marketing, the growth rate declined, what causes it, real estate controlled, the government introduced many policies, relatively few such cases, great basically growing. The second point, I think we network marketing video marketing, as well as social network marketing, this is now a marked change in recent years, the last video marketing are doing, but not very attractive, there are a lot of development, as well as microblogging, including micro-letters, in marketing, there is a business model, there is such a driving force to do this, this is the second. The third point is that the mobile Internet, mobile Internet has brought us to discuss what is it? Sense of marketing, we are mainly marketing and the original media, interactive on the Internet between online media, now coupled with mobile internet came out after, like two-dimensional code, LBS, but also we speak of O2O, even now in many Food safety systems which have used these electronic tags, these things it has its own features, but it also means a good network marketing. This network marketing becomes media, interactive as well as people and goods between the space itself, which is I think a sense of marketing out there so for several reasons. Fourth, we often talk about integrated marketing, cross-platform, cross-media integration, traditional advertising companies are now concerned about network marketing, or even a network marketing company mergers, network marketing companies are considering how to use traditional media platforms, this trend Now much like traditional e-commerce and integration trend among retailers, this trend I think it is unstoppable, possible future marketing which is also too close to the industry who are traditional, traditional retailers who are pure, divided does not come out, become one. I think this time there may be a process, but it will come. So I think the subject of network marketing, you should from the Internet into our country, and I just told Google executives in the chat, we just do the Internet, we get involved in this thing, attention to this thing, until now, network marketing is still Our Internet inside important applications, but we Networks important source of income. Currently, I have just talked about these points, there is still a very big space for development and innovation, so I hope our platform, this platform Yanping they can do better and better, able to help everyone, exchange experiences and explore new mode, while encouraging everyone to further innovation. Finally, I wish the General Assembly to a successful conclusion, thank you!